60-Second Stranger Test
Would a stranger get you in 60 seconds?
Look at your homepage the way a new buyer does: once, quickly, with no context. Five prompts show what comes across and what does not.
About two minutes, after a 60-second look at the page. Enter a work email at the end to see your result and get the written note.
What you get
A plain-language read on your first minute.
A score
How many of the five prompts came across clearly, out of five, so you can see what a stranger actually gets.
Where the gaps are
A bar for each prompt, from what you do to why you, so you can see which ones are not landing.
Three practical actions
What a stranger misses, each with a short, concrete action for your homepage.
A printable note
A result card you can print or save as a PDF to share with your team.
Questions
What is the 60-Second Stranger Test?
A quick check of your homepage through the eyes of a new buyer. You look at it for 60 seconds, as if you had never heard of your company, then answer five prompts about what came across.
What are the five prompts?
What you do, who it's for, proof a buyer can check, the next step, and why a buyer would choose you over a similar supplier.
Do you scan my website?
No. You answer the prompts yourself. If you add your homepage address, it is only shown on screen to help you focus. For a fairer read, ask someone outside the company to answer.
How is it scored?
Each prompt is clear, partly clear or not clear. Your result shows how many of the five came across clearly, a bar for each prompt, what a stranger misses and one action for each gap.
What happens to my details?
We use them to show your result and to follow up about it. Marketing emails are optional and off unless you tick the box. See the privacy policy for details.
Read: The stranger test, would a new buyer get you in 60 seconds?