The stranger test: would a new buyer get you in 60 seconds?
If a stranger cannot say what you make, who it is for and why to trust you after one minute on your homepage, good referrals are leaking before they ever reach a quote.
Insights
Short, practical notes for manufacturers.
Each one takes a few minutes, names one problem and gives you three things to do next week.
Before you hire a marketing agency, fix these three things
Before you buy more activity, test one enquiry to first response, agree one buyer group and one useful thing to say, and run a monthly 30-minute review with one owner and one measure.
Your sales team is telling five different stories
Without one shared pitch, three proof points and written answers to common objections, every call and every quote sounds like a different company.
Your capabilities page isn't proving capability
A list of machines tells a buyer what you own. An example of a part like theirs, with materials, tolerances, sizes, volumes and lead times, tells them you can do the work.
Where RFQs go to die
A lot of "lost" quotes never really arrived, or arrived and sat. The form, the silence after submit, and the time to first reply are where good RFQs quietly die.
Word of mouth gets you shortlisted. Your website decides the RFQ.
Referrals can get your name on the list. The first screen of your website decides whether a new buyer feels safe sending you an RFQ.