The stranger test: would a new buyer get you in 60 seconds?
If a stranger cannot say what you make, who it is for and why to trust you after one minute on your homepage, good referrals are leaking before they ever reach a quote.
Insights
Short, practical notes for manufacturers.
Each one takes a few minutes, names one problem and gives you three things to do next week.
Your sales team is telling five different stories
Without one shared pitch, three proof points and written answers to common objections, every call and every quote sounds like a different company.
Your capabilities page isn't proving capability
A list of machines tells a buyer what you own. An example of a part like theirs, with materials, tolerances, sizes, volumes and lead times, tells them you can do the work.